Apple plans to evangelise the educational potential of its iPhone and iPod touch products at a key UK industry event next week.
The company is sponsoring the Handheld Learning Conference and Exhibition, which takes place on 10-12 October 2007 at Central Hall Westminster, London.
Apple's going to use the event to show how its products can be used positively within the education sector, as today's digital generation are already fluent in the use of digital devices.
"Young people already use mobile technology in almost every aspect of their daily lives – and now it’s the time for education to catch up," the exhibition organisers explained in a press release.
A strong line-up of topic-led debates will further explore the opportunities of the emerging educational space: who will supply education in the 21st Century? Will harnessing such technologies lead to control or empowerment?
Samsung and T-Mobile will also be at the show, in their attempt to prove their solutions can also assist in learning.
Confirmed keynote speakers include Jim Knight, UK Minister for Schools and Learners and Stephen Crowne, chief executive, Becta (British Educational Communications and Technology Agency), Professor Stephen Heppell (founder of Ultralab and CEO of Heppell.net) and Marc Prensky (author of Digital Game-Based Learning).