Universal Music is permanently cutting prices on 1,500 of its back-catalogue albums, only through European digital download services.
The albums will be offered for sale at the new discounted prices through European digital music stores starting from 1 November.
The scheme begins with discounts on some albums from artists including: Buddy Holly, Dusty Springfield, The Who, Bob Marley and the Wailers, REM and The Cure.
In the coming twelve months, albums from ABBA, the Allman Brothers, Mary J. Blige, Bon Jovi, Eric Clapton, Counting Crows, Sheryl Crow, Free, Nelly Furtado, Jimi Hendrix, Kiss, the Moody Blues, Nine Inch Nails, Sonic Youth, Rod Stewart, Supertramp, Traffic, T-Rex, Thin Lizzy and Stevie Wonder will also be discounted.
"As the leading online record company, we are totally committed to expanding and developing the digital music market," said Max Hole, executive vice president, marketing & A&R, at Universal Music Group International. "The promise of the internet has always been about making it easier for people to access music in new ways and at affordable prices, and that's what we are aiming to achieve."
The exact campaign rollout by country is determined by the individual online music services, in conjunction with their own marketing, branding and promotion strategies.
Apple's iTunes service maintains a fixed-price system for digital downloads. The company has not responded to enquiry as to whether it will offer these albums at a discounted price as part of Universal's scheme.