Piper Jaffray has introduced new research which shows Apple to be the predominant digital music and device brand among US teenagers.
The researchers identified that 87 per cent of US teens own an MP3 player, and 86 per cent of that group own an iPod.
iTunes fares strongly, too with 79 per cent of US teens now using the service, however, that's down slightly in the face of continued competition; iTunes held 89 per cent by usage last year.
Additional tidbits: 6 per cent of those polled own an iPhone, with an additional 9 per cent intending to purchase an Apple mobile in the next six months.
Piper Jaffray polled 400 students to deduce its findings. Analyst Gene Munster used the research as evidence to suggest Apple may achieve more than its target 10 per cent share of the mobile phone market. "Apple's dominance in the portable media and online music markets is going seemingly unchecked," he said.