Macworld UK filmed Apple CEO Steve Jobs at the press event announcing the partnership with O2 to bring the iPhone to the UK shores. We originally uploaded a series of clips to YouTube, and have now updated these with another three videos.

Click here to watch Steve Jobs comparing doing business with getting married, and having a bunch of upset ex girlfriends.

Click here to see Steve Jobs talk about the difference in price between the UK and US models of the iPhone, and why it's more expensive over here.

Click here to watch Steve Jobs outline plans for the iPhone launch in the UK.

Click here to discover why the lack of 3G in the iPhone is a good thing.

Click here to watch one of the new iPhone ads that will air in the UK later this year.