On Thursday night and Friday morning we went to the Apple Store on Regent Street to chat to people who were queueing outside the Apple Store to buy the new iPhone 5. You can watch our video report below.
Richard Wheatcroft and George Horne were in first and second position in the queue having arrived at 6pm last Thursday. Wheatcoft was aiming to raise awareness of and funds for his charity that aims to support vulnerable women, and his friend Horne was there to help document the week outside the Apple Store on Regent Street.
What gave them the idea to raise money this way, we asked. Wheatcroft explained: “A friend told me about how people queue up to buy Apple products, I couldn’t believe it, he told me that people actually get paid for this.”
Horne added: “If you have got a worthy cause, this is a fantastic platform.” Wheatcroft admitted he’d never owned an Apple product, while Horne joked: “It’s just a phone, Apple make great products, but people go way over board!” however, Horne admitted he would be buying one himself: “Maybe I’ll pop into a phone shop on the way home.”
There were plenty of familiar faces who planning to buy an iPhone 5 for their own use. Zohalib Ali and Ali Tarighi what had arrived last Friday and were in third and fourth position in the queue. Zohalib was first in the queue to get the New iPad (aka iPad 3) earlier this year. He was excited about the iPhone 5 and had already downloaded iOS 6 on his iPhone 4S. Regarding the Apple v Samsung: “Samsung is going down! Nokia is going down! The I Phone is going up!”
Tarighi told us that he is with Orange at the moment but he is hoping to upgrade to EE so that he can take advantage of LTE 4G: “I’m definitely going to upgrade” he told us, “luckily I’m with Orange, so I can.”
Patrick Mella arrived on Monday, like Wheatcroft and Horne, his motivation to be in the Regent Street queue was less about getting his hands on the new phone, and more about raising publicity for his sponsor, research consultancy Customer Experience Foundation who wanted him to find out why Apple attracts such devotion. We chatted to Mella, who has queued for Apple product launches twice before, about the queuing experience. He told us that it’s the sense of “Community” that keeps people coming back. However, he felt that Apple themselves could have done more to support those queuing outside the store. “They did nothing,” he told us, “they really need to look after us better, considering what we are doing.”
Queuing is quite a social experience, we spoke to Jordan Laban who told us that he was queuing with about 20 of his friends, some of whom had queued before, but this was Laban’s first time queuing for an Apple product. In fact, this will be Laban’s first iPhone – he is replacing an HTC. Laban and his friends had set up camp on Hannover Street at about 5pm on the Thursday night, he noted that in about an hour the queue round the corner had stretched from about 40 to 80.