A new Apple HDTV concept video has surfaced online, imagining what Apple's long-rumoured television, dubbed iTV, could look like, and the features it could bring to our living rooms.

The video, created by Sam Beckett, shows an Apple branded HDTV that is controlled using an iPad mini, and has full Siri integration too. It also features an entirely new user interface.

Siri could be used to set recordings, and there's a intuitive TV Guide and Genius feature that would make discovering new shows quick and easy.


In a forum post on The Verge, Beckett explains that he hopes to develop the concept further in the future, by adding App Store, FaceTime and Recordings app demonstrations.

It has been rumoured that Apple is working on a television since as far back as 2009, and gained traction when CEO Tim Cook said that television is an area of intense interest for the company during an interview in December.

 Some reports have suggested that Apple could be planning to launch its 'iTV' at WWDC in June, after rumours that claim Apple is working towards a 2013 launch for the product.

Alternatively, Apple could unveil an updated version of its Apple TV, which the Wall Street Journal believes will be a set-top-box that erases the distinction between live and on-demand TV.

A listing on Apple's Jobs site in February added evidence to the speculation, revealing that Apple is seeking a Software Engineer Manager to join the Apple TV team to lead the development of new features for the platform.

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