Apple today confirmed that the iPhone will run applications created with Web 2.0 Internet standards when it begins shipping on 29 June .

Developers will be able to build Web 2.0 applications which look and behave in the same way as those applications already built into iPhone.

These applications will be able to access iPhone's services, including making a phone call, sending an email and displaying a location in Google Maps.

The effect of this is that third-party applications created using Web 2.0 standards can extend iPhone's capabilities without compromising its reliability or security.

"Developers and users alike are going to be very surprised and pleased at how great these applications look and work on iPhone," said Steve Jobs, Apple's CEO. "Our innovative approach, using Web 2.0-based standards, lets developers create amazing new applications while keeping the iPhone secure and reliable."

Web 2.0-based applications have the advantage of being easy to distribute online and easy to update - developers just need to change the code on their own application servers.

These applications can also offer secure data access and support for such transactions as Amazon purchases or online banking.