According to research from Hitwise, an online competitive intelligence service, YouTube is set replace the BBC as most visited general entertainment site for UK web surfers, if current trends continue.
Although the BBC currently lead the pack, the gap between the two is narrowing. The BBC site has been ranked as the number one entertainment website over the past two years, and YouTube has held second position since October 2006. The BBC site currently ranks 14th among all categories of websites with 0.82 per cent of UK internet visits compared to YouTube's ranking of 25th with 0.81 per cent of visits.
The BBC currently allows a number of programme clips to be shown on YouTube. Earlier this week YouTube launched localised sites including those covering UK and Ireland. The Hitwise report also shows that the entertainment category has overtaken the retail category in share of UK visits for the first time.