Apple's was the most searched for returns policy on Christmas Day after confused parents purchased the wrong iDevices as gifts, research has found.

The Telegraph reports that credit score company Experian Marketing Services' insight manager, James Murray, said that Apple's iPads, iPods and iPhones are likely to have caused confusion among those buying the gadgets as presents this Christmas.

Following Apple in the list of most unwanted gifts this Christmas were Argos, Harrods, Debenhams and Toys R Us.

Compared to last year, returns policy searches for retailers overall rose by 250 per cent this Christmas.


"Sadly, not everyone gets exactly what they want at Christmas and so Christmas Day and Boxing Day are key days when consumers go online to spend Christmas money or organise returns for unwanted gifts," said Murray.

"Interestingly, Apple was the most searched for returns policy on Christmas Day this year, and yet five of the top 20 Christmas gifts this year were Apple products.

"This is probably a case of parents and grandparents confusing the various models of iPads and iPods available, as although an iPad mini and an iPod nano may sound similar, they are clearly very different products," Murray concluded.