Apple has announced that its TV+ streaming service has been nominated for a further 19 Daytime Emmy nominations in the Children's & Animation and Lifestyle categories. This is on top of six previously announced nominations in craft categories for this year's awards.
The winners of these categories will be announced at virtual ceremonies on 17 and 18 July, as part of the 48th edition of the Daytime Emmy Awards, an event that highlights the best daytime TV shows. Apple will be hoping to beat last year, when it won two Daytime Emmy awards.
The cluster of 25 nominations comes despite the fact that TV+ still has a comparative shortage of content. The service, which is only in its second year of eligibility for the awards, had not yet built up a substantial library of shows and movies when the pandemic curtailed filming last year. It has also suffered in this respect from its focus on original programming, choosing not to buy up archives of existing material from other companies.
But it's worth taking a moment to compare Apple's (admirable) showing with that of other streaming services. Netflix got more than three times as many nominations in the newly announced categories, with 65 to Apple's 19, and completely dominated some of them - four out of five nominations for Outstanding Young Adult Series, for example, were Netflix programmes. (You can read the full list on Deadline.)
Amazon Prime Video, meanwhile, was exactly level with Apple with 19 nominations of its own.
The most prolific TV+ shows were Ghostwriter, which received nine nominations; Helpsters, Stillwater and Here We Are: Notes for Living on Planet Earth (four each); and Long Way Up (three).
Keep an eye on the shows worth watching on Apple's streaming service with our article What's on Apple TV+?
This article originally appeared on Macworld Sweden. Translation and additional reporting by David Price.