With scant hours remaining until Apple's 13 October event, reputable analyst Ming-Chi Kuo has said he expects the iPhone 12 to be the most popular of the four new handsets that will be announced. According to Kuo, the 'medium' 6.1in model will account for 40% of sales, with the other three accounting for just 20% apiece.
Although the iPhone 12 mini will be the cheapest model, Kuo reckons many potential buyers will think that the 5.4in screen is too small.
It sounds like a truism that medium models always sell best, since they offer the best compromise between value and features. But that hasn't always been the case with Apple products: the more expensive iPhone X, for example, sold far better than the cheaper but more old-fashioned iPhone 8 and 8 Plus. It's a relatively recent recent phenomenon that Apple's 'inbetweener' products have become the ones to go for.
Here's how the new phones are expected to line up:
- iPhone 12 mini (5.4in)
- iPhone 12 (6.1in)
- iPhone 12 Pro (6.1in)
- iPhone 12 Pro Max (6.7in)
It's very important that Apple focuses its production resources on the areas that will be most appealing to consumers. Its supply chain has been heavily impacted by the coronavirus pandemic, and because of the delayed launch it will be difficult for the new models to reach the same sales figures as the iPhone 11, at least if you only look at the current quarter.
The event begins at 6pm UK time tonight, or 10am California time. We'll be covering all the announcements as they come in, and here's how to watch the iPhone 12 launch event live.