Apple's iPhones and iPads are still the most-used mobile devices in the enterprise, even as the market expands at high speed, according to a Citrix mobile analytics report released this morning.

The study found that the total number of enterprise mobile devices in use rose by 72% over the course of the past year. A little less than two out of three of every business-focused mobile device runs iOS. Apple's numbers are highest in Asia and the Americas, at 67% each, and slightly lower in Europe and the Middle East, at 57%.

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The EMEA region's platform diversity dropped slightly from Citrix's 2013 numbers, but still posted a healthy 27% for Android and 16% for Windows Phone devices, marking a fall of 3% and 4% respectively. Windows Phone use actually grew in the Americas, rising from 2% to 7%, while Android use shrank by a similar amount, from 30% to 26%.

Asia continues to be iPhone-dominated, but that 67% figure still marks a considerable downturn from the towering 81% figure a year ago. Citrix posits that the growth of Samsung as a regional player may have contributed to that change.

On the consumer front, the study found that video is an unsurprisingly central driver of increased data consumption all five of the top mobile games of 2015 so far include a video component, compared to just two for 2014, and sports video content consumption has doubled in the past six months alone.

The study's enterprise figures tally with other research findings, including an apparent rush by businesses to adopt mobile management systems. Good Technology's October survey of mid-market businesses revealed that more than 70% had already adopted MDM or other basic mobility services, and that nearly all planned to institute dedicated mobile security and app management within the next year.