At the beginning of September iPhone 5c packaging leaked online, suggesting that Apple would launch multiple colour versions of what everyone suspected would be a cheaper iPhone. It’s clear now that the leaks were accurate, because the iPhone’s pictured are indeed the iPhone 5c, although the phone wasn’t as cheap as some expected.
On 3 September Apple issued invites to the press to a special event on 10 September. Apple was expected to announced the iPhone 5S, iPhone 5C, and iOS 7 at the event, alongside OS X Mavericks, the new Mac Pro, and a new Retina MacBook Pro with Haswell processor. The colourful invite added weight to the expectation of colour iPhone options.
It wasn’t only details of the iPhone 5C that were leaking, details of the iPhone 5S fingerprint sensor also appeared.
Reports appeared suggesting that Apple would launch OS X Mavericks on 30 October. Apple unveiled Mavericks in June at its Worldwide Developers Conference and said then that it would launch "this fall.”
Then in one Apple keynote all the rumours were confirmed, as on 10 September we all tuned our attention to Apple’s campus and watched various execs from Apple unveil the iPhone 5s and iPhone 5c. The event also saw Apple ditch the iPhone 5 from its line-up and announce the release date for iOS 7 - the new iOS would be available to download on 18 September.
The news that surprised some was the revelation that the iPhone 5c would not be a cheap iPhone. The price wasn’t that much less than last year’s, now discontinued, iPhone 5. Of course, pricing is a bigger story than the price you pay if you buy the phone off contract. The UK networks quickly started announcing their pricing for the new phones. We have collated the tariff information for the iPhone 5c and tariffs for the iPhone 5s here.
Perhaps the news that shook the industry the most was the revelation that Apple’s iPhone 5s would be 64-bit, although to the average phone users it didn’t really mean very much.
With iOS 7 set to launch on 18 September we started to speculate about what we would love about iOS 7 and what we would hate about iOS 7. When iOS 7 finally launched we loved it, but some were not so sure about the changes (perhaps that’s why one of our most popular stories this year is how to downgrade from iOS 7 to iOS 6). There were even reports that some of the parallax features of iOS 7 were “nausea inducing”. Here are our favourite things about the new iOS for the iPhone and iPad.
Just as the excitement from the all night downloads of iOS 7 ended, everyone’s attention turned to the iPhone 5s and iPhone 5c, launching on Friday 20 September. Apple CEO Tim Cook sent his first tweet to celebrate the iPhone 5s, iPhone 5c launch writing: “Visited Retail Stores in Palo Alto today. Seeing so many happy customers reminds us of why we do what we do.”
The iPhone 5s sold out quickly. While Apple didn’t announce the break down of sales by device, the company did announce that together the iPhone 5s and iPhone 5c had racked up 9 million sales in the opening weekend, while downloads of iOS 7 had already numbered 200 million.