Apple sells just one iPhone 5c for every three iPhone 5s units purchased, according to a new report. However, it's not all bad news for the cheaper iPhone, which is believed to be helping pull new customers away from Android.  

The Telegraph cites figures from Kantar Worldpanel ComTech in its report, which claims that, with two iPhones available, Apple has attracted a broader audience, encouraging customers who've never owned an Apple product before to switch from competing brands.

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"Almost half of iPhone 5c owners switched from competitor brands, particularly Samsung and LG, compared with 80 per cent of 5s owners who upgraded from a previous iPhone model," said Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech.

Should Kantar's figures prove to be accurate, we've no doubt that Apple is pleased with this result. After all, the iPhone 5s is more expensive than the 5c and will therefore bring in more revenue. And while the iPhone 5c might not be bringing in as much money as the iPhone 5s, it is delivering when it comes to market share.

Apple may not have overtaken the Android market share in the UK, which is believed to be at 56 per cent compared with Apple's 29 per cent, but if the iPhone 5c continues to eat away at Android's market share, Apple could soon catch up to its closest rival.

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