Apple's low-cost iPhone, the rumoured project which Apple watchers predict will launch alongside the iPhone 5S or iPhone 6 release, could be available with vibrant red, green and yellow backplates, if supposedly leaked photos prove genuine.
The 'budget iPhones' in the pictures are oddly garish, which ordinarily wouldn't be plausible for an Apple release; the iPhone 5, for instance, is only available in white and black. Apple has traditionally kept its iPod lines, aimed at a younger and more consumer audience and available in a variety of bright colours, separate from its more sombre iPhone line.
However, the vibrant colour scheme seen in the iOS 7 beta version has made some pundits wonder if Apple is contemplating a more general strategic shift towards a younger audience - or simply a visual change. The colours of the low-cost iPhones in the photos do somewhat echo the colours of iOS 7, so perhaps they are genuine.
We'd take them with a pinch of salt, however.
One theory is that Apple's follow-up to the iPhone 5 will split into two products: a full-on iPhone 6 (or iPhone 5S) and a budget model, which could simply be a low-cost iPhone, or a smaller iPhone mini. Others even think the cheaper budget iPhone will be bigger than the iPhone 5.
The demand for a cheaper iPhone mini is high. The iPhone is a fantastic piece of kit, but it's fairly expensive; a cheaper iPhone mini would be fantastically popular with people who want to buy into the iPhone experience, but don't feel they can afford or justify a full iPhone.