Adobe Systems has announced the opening of the Adobe Museum of Digital Media (AMDM). The online venue goes live this morning,  6 October at 5:01 am UK time.

What promises to be a one-of-a-kind online museum, the AMDM is billed as an interactive venue to present and preserve groundbreaking digital media works, inspire creative ideas and experimentation, and provide a forum for expert commentary on how digital media influences culture and society.

The AMDM will feature programs and works including art, film, performance, design, architecture and social media, and will engage a wide range of curators and what Adobe calls cultural luminaries to develop content and programs.

"Valley, the latest work by the renowned American artist Tony Oursler and the AMDM’s inaugural exhibition, explores our relationship to the Internet, underscored by Oursler’s often raucous, disarming humour," notes Adobe.

"The title "Valley" is a reference to Oursler's fascination with roboticist Masahiro Mori's 1970s theory, which conflates Jenstch’s and Freud’s theories of the 'Uncanny' with the development of human-like robots."

Adobe Museum of Digital Media

Valley will be followed by projects from Japanese artist Mariko Mori and John Maeda, American graphic designer and president of the Rhode Island School of Design. AMDM exhibitions are expected to change on a quarterly basis and an archive of exhibits will remain indefinitely accessible to visitors within the AMDM.

"Adobe works with a wide range of creative professionals every day. We see extraordinary digital projects that take advantage of current technology and point to where creative minds will take digital media in the future," said Ann Lewnes, senior vice president of global marketing, Adobe.

"The museum was inspired by them and is a tribute to their talent and innovation. We believe digital media plays an important role in shaping our society as well as our creative culture and should be celebrated in a space where the medium is literally the message."

The AMDM can be found at

The museum is the result of a collaboration among Piero Frescobaldi, co-founder of unit9, a UK based digital production company, Filippo Innocenti, founder of UK based Spin+ and professor of Architecture Technology at Politecnico di Milano University, San Francisco based advertising agency Goodby, Silverstein and Partners along with Adobe.