Apple will attend key European video and broadcasting show IBC 2007 in September.

Apple plans a major presence at the event, which takes place at the RAI in Amsterdam from 7-11 September.

The company will be there to show professionals from the film, video and broadcast industries the advantages of Final Cut Studio 2 and the Mac platform for their work.

The exhibition will offer podcasts, radio and online television reports directly from the show floor this year.