Following the ‘failure’ of Ping, Apple may be looking to Twitter to help it become more social.
“Apple and Twitter remain tight and continue to talk about future product integrations,” according to the Wall Street Journal. These future integrations may include “melding Twitter and iTunes”, according to sources.
The news follows claims that Apple had been in investment talks with Twitter a year ago.
During the D10 conference Apple CEO Tim Cook said that Ping hadn’t been as successful as Apple had hoped, but he claimed that being more social was important to Apple. He said: “Apple doesn’t have to own a social network. But does Apple need to be social? Yes”.
Discussing Ping, Apple’s attempt at a social network Cook said: “We tried Ping and the customer voted and said, this isn’t something I want to put a lot of energy into. Some customers love it, but there’s not a huge number that do, so he revealed Apple's might kill Ping, and do a deal with Facebook.
Apple is expected to soon shut down Ping in favour of partnerships with Facebook and Twitter.
When Apple’s late CEO Steve Jobs’ biographer Walter Isaacson asked Jobs why he didn’t continue trying to succeed in social, Jobs replied: “Maybe because Mark did it so well. There’s not a need for a whole lot of social networks and Facebook has got it licked.”
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