With the 10th Anniversary of the iTunes Music Store taking place this Sunday, Apple revealed at its earnings call on Tuesday that iTunes hit record-breaking revenues of more than $4.1 billion in the second quarter of 2013, which includes contributions from software such as music, video, e-books as well as the iOS App Store. That's an increase of 30 per cent from the year ago quarter.
Apple CFO, Peter Oppenheimer, has said that research points towards purchases from the iOS App store accounting for 74 per cent of apps over all platforms, including Google Play for Android. With 800 apps being downloaded every second, this translates to nearly 70 million downloads a day.
The App Store is available in 155 different countries, meaning it’s capable of reaching 90 percent of the world’s population. There are over 850,000 iOS apps available in the store, with 350,000 of those being iPad specific. iTunes offers up to 35 million songs in 119 countries, 60,000 movies in 109 countries and 1.7 million iBook titles.
To celebrate the iTunes Store's 10th anniversary, Apple has released a new feature, “A Decade of iTunes,” which offers customers a glimpse into the timeline of the store, allowing people to see how it has evolved. You can check out the new timeline by clicking here.
The first notch on the timeline takes customers back to 2003, when the iTunes Music Store first launched with 200,000 songs.
Clicking through the years, customers can see top selling iTunes albums for each year, as well as various individual milestones. On March 19, Justin Timberlake’s album “The 20/20 Experience,” set a new record for album sales in the first week.
This week, NPD released research which shows that Apple's iTunes holds a 67 per cent share of the digital TV download market, as well as a further 65 per cent share in the movie market.
With such celebrations in place, it looks like Apple is choosing to take the high ground over recent allegations made by Chinese website Kuaiyong, that the interface of iTunes is tricky to navigate through.