Fujifilm has introduced five cameras to its range, including one it describes as the "world's smallest 12x optical zoom digital camera", the FinePix S1000fd.

New entrants include: the FinePix S100FS; FinePix S8100fd and the new J-series digital camera range.

The new range launches with two models, the FinePix J10 and J50. These entry-level digital cameras offer features at an affordable price, and are small enough to carry casually from place-to-place.

The FinePix J10 is 19mm thick, incorporates an 8.2 Megapixel CCD sensor, a 2.5in LCD and a 3x Fujinon optical zoom lens. The FinePix J50 offers a high resolution 2.7in screen and a Fujinon 5x optical zoom. The camera is 23mm thick. Both offer image stabilisation to protect against camera shake and are available in Matte Black or Brushed Silver. Scene and movie modes also feature in the new cameras which ship in March.

Also new, the FinePix S1000fd, a compact and lightweight 10-Megapixel digital camera with an impressive 12x optical zoom lens. Face Detection Technology, ISO levels of up to ISO 1600 at full resolution and ISO 3200 at 3 Megapixel resolution, and a brand new Panoramic Shooting Mode also feature in this device.

The company also introduced the more advanced FinePix S100FS, a DSLR camera targeted at advanced amateurs and also set to ship in March.

Equipped with a wide dynamic range of 100-400 per cent, this camera offers a 14.3x Fujinon manual zoom lens, Fujifilm's eighth generation 2/3in Super CCD sensor with 11 Megapixels, third generation RP III processor, 2.5in tiltable LCD and ISO capabilities of up to ISO 6400 (at 6 Megapixels) and an incredible ISO 10,000 at 3 Megapixels.

Optical Image Stabilisation; high sensitivity anti-blur systems, and Face Detection 2.0 Technology with automatic red-eye removal, also feature in the camera, which is equipped with a 2.5in tilting LCD screen.