Sixty-six percent of people buying goods online with a smartphone are using the iPhone, a new report has claimed.
However BaseKit, a company that designs and builds commerce websites, says its data shows that most people in the UK are very unlikely to use a tablet or a smartphone to buy goods online.
Only four percent of Brits buy goods online using a tablet, of which 76 percent use an iPad. This puts it slightly behind the Mac OS X platform, which 3.7 percent of online buyers use.
"There’s huge hype and publicity at the moment around tablets so it’s perhaps surprising to see that this isn’t being translated into general use amongst Brits," said Juan Lobato, CEO of Basekit.
When it comes to the iPhone, it dominates the online buying stakes in the smartphone arena with 66 percent using Apple's handset. However, overall only 2 percent of people in the UK buy goods online using their smartphone.
Eighty-four percent of online shopping is done from a Windows-based PC or laptop, Basekit said, though none of the 1,000 people surveyed by the company claimed to buy goods online using a mobile Windows platform.
Younger people are more likely to use a tablet or mobile phone for shopping. Some 9.2 percent of 18-24 year olds and 9.8 percent of 25-34 year olds use tablets or mobile devices to buy goods online, Basekit said. However, over 55s are the biggest online shoppers, with 86 percent regularly buying goods online.