Jetstar is revolutionising the in-flight entertainment experience for its customers by rolling out iPads on selected Jetstar flights.

Those flying longer than two hours can choose to hire an iPad from $10-$15 per flight.

With this launch, Jetstar has become the first airline in the world to offer tailored technology for the device allowing those onboard to enjoy new movies, TV shows, music, games, e-magazines and e-books, through the iPad.

"Jetstar is proud to be the world's first airline to entertain its customers with cutting-edge iPad technology," said Jetstar Group chief executive officer Bruce Buchanan.

While initially iPads will be available on few flights only, they are set to be rolled out across the Australian domestic, trans Tasman and short-haul international services from Australia and New Zealand.

Doing things differently

Jetstar notes that the initial 3,000 iPads rolled out for flyers will appeal to everyone in the family as these will offer new attractive content each month.

The company has collaborated with major motion picture houses to enable its customers to have access to the latest release movies. Jetstar will also offer next-generation games for customers using the iPad in-flight.

More iPads will be available once the iPads are placed on Jetstar's Asia network offering customers a world class in-flight entertainment experience.

"Doing things first and doing them differently are key to Jetstar's success. We've listened to our customers and know in-flight entertainment is an important part of their overall travel experience, so we've made sure the new iPads offer the very best viewing experience," said Buchanan.

"Jetstar's iPad roll-out will join other recent innovations like SMS boarding that offer customers flexibility and convenience. As the first Australasian carrier to fly the Boeing 787 Dreamliner, Jetstar is currently assessing what in-flight entertainment options it will offer on these aircraft from 2013."