The first annual Lovie Awards saw the best interactive apps and websites of the past year celebrated, with entered work receiving gongs alongside a series of special achievement awards that were kept under wraps until the night.
The Lovie Awards Winners’ Party saw Lovie winners recording videos of their acceptance speeches, their ‘Declaration of Lovie’, a uniquely brief award speech including the word “Love” as a nod to the trademark of The Webby Awards – the sister-award to the Lovies – and its famous a 5-word acceptance speech.
Winners of multiple Gold Awards on the night included AKQA for its DK The Human Body App for the iPad (garnering the Mobile Innovation: Tablet award) and Nike Training Club (Lifestyle); AMV BBDO for The NightJar (Entertainment: Tablet) and Who Killed Deon? (Public Service & Activism); Profero for MINI World Record Attempt (Integrated Experience and Mobile & Experiential) and the ASOS Marketplace app (Lifestyle: Tablet); SapientNitro for Sneakerpedia (Social & Community) and Tape Art (Branded Entertainment); Tribal DDB Amsterdam for Philips Obsessed With Sound (Best Use of Interactive Video) and Wake up the town (Health and Brand Microsite); and Furious Monkeys for Schweppes (Corporate Communications and Flash).
The special achievement awards were give across Breakout of the Year, Lifetime Achievement, and Special Recognition for the highest scoring entry from each of the five language groups represented. The Breakout of the Year was the TweetDeck social media application. The Lifetime Achievement award went to Björk. The Special Recognition - English award went to AMV BBDO for Who Killed Deon?. The Special Recognition - French award went to Soleil Noir for Nespresso Pixie. The Special Recognition - German went to SoundCloud. The Special Recognition - Spanish award went to eMascaro for the Ohla Hotel web site. The Special Recognition - Italian award went to Nuok.