Quark CEO Ray Schiavone took a keynote slot in London yesterday to introduce his company's new solution for future publishing, Quark Dynamic Publishing Solution.

Heavily XML-based, these tools rely on the company's flagship QuarkXPress desktop publishing software, but surround this base with an ecosystem to enable content creation and publication in multiple formats.

An energetic speaker, Schiavone took the opportunity to stress his company remains deeply committed to XPress, despite the mutating nature of the modern publishing industry.

Underlining the challenges and opportunities faced by publishers in today's market, he talked about the iPhone.

"Apple has been a great partner for us. I was fortunate to attend the iPhone launch event," Schiavone said. "When I looked at the iPhone I realised that here was a mobile device with enough screen real estate to function as a true internet-connected solution, Content publishers have to ensure their material is available to whatever devices customers want to use to receive it."

The CEO also announced continued extension of the company's more open and customer-focused strategy, saying, "We know that no one company can do it all," he announced a move to work more widely in partnership with other firms, as Quark has done with its new solutions.

"Twenty years ago we drove desktop publishing, but it has been a while since we did. I believe we must regain our lead in innovation," he said.

He reflected on Quark's historical situation by offering a story. "A man was running this tool shop, then one day another tool shop opened beside his, with a huge poster declaring "cheapest prices". This worried him. Then, some time later, another tool shop opened beside his, this time declaring, 'best value". He thought about this for a while, and then put up a much larger sign above his shop, declaring "main entrance".

His story raised a chuckle from assembled media, users and Quark partners.

The CEO focused then on Quark Dynamic Publishing. He stressed the process automation inherent in the system, which lets writers enter copy using Word, automatically formatting that data with XML code in the background. Doing so facilitates the automatic repurposing of content for different media.

"The power is what you don't see - there's a lot going on in the background," he explained of the system, which, while not new as a concept, is intelligently integrated and based on partnership and some open standards.

Frost and Sullivan analyst Aimee Roberts estimates the market for dynamic publishing solutions will be worth $1.2 billion by 2013.

Quark invited Alfresco VP EMEA Denis Dorval to offer his thoughts on the newly emerging publishing solutions. He stressed: "Content is everywhere now. You must offer ways to interact with readers - it's a Web 2.0 world." Formal stressed that a consistent brand, strong management of multiple outlet paths on a global basis and facilitating two way conversations between readers and the people behind the magazine are essential for success in future publishing.

Schiavone ended the presentation by stressing his company strategy today is to look at where publishing - and by extension, Quark's customers, are going, "not where they have been".

Find out more about Quark Dynamic Publishing Solution here and here.