Creative studio Trollbäck + Company can now add iphone applications to its list of design services after the launch of its first app, +loop.

Developed by Trollbäck + Company's digital creative director Stephen Baker, +loop allows users to split their iPhone screen into a custom grid of small video players that record and play back motion or still images. Users can choose from the full-screen mode to create a juxtaposed video loop or record imagery in individual squares.

The grid, frame offset and playback speed can be adjusted to create a wide variety of compositions. Video loops or composed still images can be exported to your iphone photo library. Examples of +loop videos can be found on the Trollbäck + Company Vimeo page. The app is available from the App Store for £1.19/US$1.99.

Led by executive creative directors Jakob Trollbäck and Joe Wright, Trollbck + Company directs television commercials and designs film titles for global brands including Nike, Jaguar, HBO, ESPN and Target.