Pundits are speculating that Apple may reveal some significant upgrades to its increasingly creaky .Mac service - perhaps even at WWDC this week.
Speculation currently favours some kind of a connection between Google and Apple in the provision of such web services, perhaps applying technologies used in Google Apps.
Rumours have been sparked-off by Apple CEO Steve Jobs' remarks on .Mac given at the D: All Things Digital event last month, when he said that in terms of Web 2.0 features, Apple had been slow in making .Mac as good as it could be. Jobs said the company would address this "soon".
Now pundits pontificate that Apple may apply its user interface knowledge to services through Google, taking advantage of Googles server-side technologies to create a powerful, fast and extended .Mac service.
"Google runs cloud based hardware and software better and cheaper than anyone in the world right now. How does it make money? By getting as many people as possible looking at advertising alongside search and other various software offerings. Imagine all the traffic from the following: You buy a Mac and you automatically get a free Google account," wrote Wired, reflecting a similar opinion on Infoworld.
Others speculate that Apple's iLife applications could be rolled-into its .Mac services, with iWork becoming the interface for Google Docs and Spreadsheets.
Of course, intimations that a connection between Google and Apple may be a succesful strategy for future development of .Mac were first made by Macworld UK blogger, Jonny Evans, in an item posted in October 2006, "How Apple Can Save .Mac".