Apple's QuickTime multimedia software is being downloaded 350,000 times each day, claims The Age.
It adds that in the 14 months since QuickTime 6.0 shipped, Apple has distributed 141,325,656 copies of the software.
These statistics emerge in The Age's interview with Apple's director of QuickTime product marketing Frank Casanova, who Macworld also spoke with recently.
Casanova told The Age that this level of distribution is just the beginning. As digital technologies become ever more widespread, the best is yet to come, he said.
Casanova is optimistic that QuickTime's reach will expand, partially driven by the massive mobile telephony market. Over a billion mobiles are in use today, and video – supported by the QuickTime-integrating MPEG-4 standard – is emerging as a market driver for that industry.