Motorola and Microsoft have announced plans to integrate Windows Media technologies on a number of Motorola's music handsets.
However, the company will continue to offer handsets with iTunes support as "separate products", a company spokesman told Reuters.
The new Microsoft-Motorola handsets will add support for Windows Media Digital Rights Management (DRM), Windows Media Audio (WMA), the enhanced Windows Media Audio Pro codec and Media Transfer Protocol (MTP).
These promised Motorola music handsets will connect to Windows-based PCs using USB 2.0. Windows Media Player will automatically recognise Motorola handsets and sync music up to the phones.
The companies also confirmed they plan to offer 3G music mobile handsets that use the encoding capabilities of the WMA Pro codec.
"Our relationship with Microsoft is about making the mobile world seamless with the desktop world and allowing consumers to experience music wherever and whenever they want," said Richard Chin, corporate vice president global product marketing at Motorola.
Amir Majidimehr, corporate vice president of Windows Digital Media described the move as "significantly advancing the mobile music experience".
The new handsets will begin to ship in the second half of 2006.