Amazon UK has revamped its Mac software store, giving Mac solutions a "stronger presence" in a dedicated area.
Amazon UK has also widened the range of Mac products available, now offering around 1,000 items of software, games, books and accessories. It is offering products in a number of categories, including business and graphics.
The company is promoting its revamped Mac store with a number of software special offers. The deal is running in conjunction with its half-price offers on selected bestselling Mac software. Special deals include £109 off CorelDraw Graphics Suite 11, and £169.52 off Procreate's Bryce 5. Amazon UK is also offering 50 per cent off the price of certain Mac books.
Amazon UK senior software product manager Tamsin Todd said: "Highlights include information on new and future Mac releases, details on bestselling half-price Mac software, and Macintosh buying guides. We’re delighted to provide our Mac customers with this enhanced offering.”
Company sources have revealed that, despite the smaller global installed base of Mac users, when it comes to hybrid (Mac/PC software), Mac users account for 40 per cent of sales. It's thought that the high computer literacy and creative use of the sector has driven Amazon to commit such a focus to Mac sales.