Three insiduous myths inhibit Apple's success in the mass market, a report claims.

These are: That Apple does not have a sufficiently large library of software; that Macs are too expensive; and that Mac users need to deal with a "blizzard" of proprietary technology, said NewsFactor.

The Web site spoke with Jupiter Research analyst Michael Gartenberg, who did his best to dispel these three damaging misunderstandings.

Macs have "really great" applications, he said. Mac prices are "competitive", and Apple delivers "standards-based" rather than "proprietary" products, Gartenberg observed.

"In a market where a lot of organizations want alternatives to Wintel-based machines, Apple represents an untapped opportunity," he told NewsFactor.