Publicizing the forthcoming Apple Expo in Paris, Apple has plastered the Louvre with enormous "Think Different" posters. Masters of the "relaxed cool" school of advertising with attitude, Apple, celebrating its place at the heart of cultural creativity, has found an appropriate home adorning the sides of one of Europe's most prestigious galleries.

Featured cultural notables include Gustave Eiffel and Pablo Picasso. See photos direct from Paris at: