The iPod mini was one of the most memorable product launches of last year, recent research reveals.
Macsimum News reveals that the Third Annual Schneider/Stagnito Communications Most Memorable New Product Launch Survey shows that 21 per cent of 1,000 consumers surveyed remembered the launch.
Joan Holleran, editor of Stagnito’s New Product Magazine said: “This year’s memorable launches show a mix of new and improved product offerings from favourite brands with products featuring new technologies.”
Consumers seemingly are growing resistant to advertising - 56 per cent of customers couldn't remember a single new product launch. US advertising spend climbed 7 per cent last year.
In related news, Business 2.0 fetaured Apple's U2 silhouette iPod ad campaign in its 2005 Smart List, calling it the "Smartest ad campaign."
"Thanks to a smart decision to cross-promote two well-known entertainment brands--a collaboration hatched by U2 lead singer Bono and Apple CEO Steve Jobs, who are longtime friends--each side contributed an edgy dose of cool to the advertising effort, which was produced by TBWA/Chiat/Day," said Thomas Mucha