US consumers say Apple is the best online computer shopping website.

The company came first in a recent Consumer Reports survey of 78.000 US shoppers with a score of 93. It beat IBM, Dell and others.

Speaking to CNN, SG Cowen analyst Richard Chu said: “From a mind share perspective, Apple has made huge strides," he said.

However, he raises questions on Apple’s after-sales support - particularly in its now booming market: “I'm not sure there is any objective change in support quality. It could be something that's pulled along by the aura of the brand," he said.