The distributor of Apple products in the Middle East is seeking to set up the region's first chain of Apple Centres.

Arab Business Machines (ABM) general manager Elias Abou-Rustom told Gulf News: "The proposed outlets will form the base for ABM to diversify its revenue stream and reduce its dependence on sales to corporates and organisations.

"We have not reached a final decision on our strategy vis-à-vis the Apple Centres. As per our present plans, it will be done in collaboration with our reseller partners. We ought to have a full strategy in place by year-end before we move on to implementation phase."

The company plans to launch its first Apple Centres in the United Arab Emerets and the Lebanon.