Apple CEO Steve Jobs will deliver his WWDC keynote at 10am (PST, 6pm UK time) today.
He'll speak to developers in San Francisco as part of the company's effort to kick-start its annual; five-day developers' event.
It's widely expected Jobs will at the very least clarify the substance behind the stories presently circulating positing that Apple will announce a future migration to processors from Intel.
Apple industry watchers are predicting new iPod shuffles and anticipate some hints as to the company's strategy to revive its slowly flagging notebook sales.
Software updates for iPods, and a potential refresh of its Mac mini product has also been suggested in some quarters.
Apple has defied its tradition in previous years and has not yet announced a QuickTime broadcast of Jobs' keynote, though the company has been known to make this available for download after the event.