Apple CEO Tim Cook has confessed that he wishes the company had waited until the beginning of 2013 to launch its redesigned iMacs, which were unveiled in October last year.
Speaking at Apple's quarterly earnings call on Tuesday, Cook said: "I don't spend a lot of time looking back except to learn from it. But if we could run it over, frankly, we would have announced the iMac after the turn of the year."
When Apple first revealed its new iMacs on 23 October last year, Cook said that the 21.5in model would be arriving in November, and the 27in models would begin shipping in December. However, customers were faced with delays for both models until March this year, which are believed to have been caused by lamination issues surrounding the improved display. SEE: Apple CEO: Expect delays for new thinner iMacs
"We felt our customers had to wait too long for that specific product," Cook said. "In retrospect, yeah, I sort of wish it were after the turn of the year because our customers would not have had to wait as long as they did."
The iPad mini also experienced some delays last year, but Cook says he wouldn't have changed anything about the launch of the 7in tablet. "We were able to get the iPad mini out to many millions of customers, who really wanted that product for their holiday," he said.
Also during Tuesday's earnings call, Cook revealed that Apple is working on "amazing" new products in "exciting" new categories.
Apple's most recent quarter saw iPad and iPhone sales grow, but Mac sales were flat, the earnings call revealed.
For the full edited transcript of what Cook had to say about Apple's most recent quarter, click here.
Apple announced the new Haswell iMac on 24 September 2013, read about the New Apple iMac price and availability.