Apple announced today that it has created two European sales teams to focus on expanding the company's retail and education market-share.

Brendan O'Sullivan, former head of the UK and Ireland region for Apple is promoted to education director, Europe. O'Sullivan has worked in
education for over ten years. Apple is ranked second in the UK education market, where one out of six Macs sold is for educational use.

Thomas Lot, previously the head of the French region for Apple, has been promoted to retail director, Europe. Lot helped create a strong Mac presence in France.

Continental shift Previously based in the Asia Pacific region as a finance director, Mark Rogers is the new regional director for UK and Ireland. O'Sullivan, Lot and Rogers will all report to Pascal Cagni, Apple's vice president of Europe.

Cagni said: "The creation of dedicated, pan-European sales teams to specifically address the education market and the retail channel demonstrates Apple's commitment to taking advantage of the significant growth opportunities in both segments.

"This investment will allow our executive team to focus on better serving consumers and educational institutions."