Apple expects the average selling prices for iPods to decline in the current quarter, the company revealed last night.
Speaking during the company's financial results call, chief financial officer Peter Oppenheimer admitted: "We expect them (iPod selling prices) to be down a little bit in the June quarter." This suggests that Apple expects to sell more of the lower priced iPods, such as the nano, than higher priced iPods, such as the video enabled iPod.
Apple sold 8.526 million iPods in the quarter for $1.714 billion in revenue. That's 61 per cent more unit sales, year on year, and 69 per cent more revenue.
Apple's "other music-related products and services" category grew 125 per cent, pulling in $485 million in revenue. Oppenheimer said the company was "thrilled" by these figures, which grew even in comparison with the December quarter. These results underline the popularity of the iTunes Music Store, but the iPod Hi-Fi and iPod accessories also contributed to the result.
iTunes Music Store now accounts for 87 per cent of all legal US digital music sales.
NPD Techworld figures disclosed at the meeting showed that US iPod market share reached 78 per cent in March, up from 71 per cent in December.
Apple also admitted that it has seen iPod market share increases across multiple territories. In the UK it holds 40 per cent, Japan 54 percent, Canada 45 percent, and Australia 58 percent of the music player market.
Oppenheimer explained that an estimated 30 per cent of new cars sold in the US will have iPod integration built in.
"If you look outside the international countries, such as Italy and Spain, China and Korea, market share is much less than in the UK, Japan, Canada, and Australia. We are focused on increasing that share by increasing our local advertising and points of distribution," Oppenheimer said.
The company has also seen some success building its presence up in France and Germany, where the iPods marketshare has grown to 11 and 21 per cent (from 4 and 11 per cent) respectively, Oppenheimer said.
"The MP3 player market has a lot of room to grow," he said.