Apple is a two-time nominee once again in this year’s influential Design and Art Direction (D&AD) Awards.
Known as the Oscars of the creative industry, the 42nd D&AD awards include 137 nominees selected form among almost 14,000 entries. The winners will be announced at a glittering VIP reception on May 26.
Apple's entire PowerBook range is one of six nominees in the product design category. This category includes products for work, industry, the home, health and leisure and transport. Apple's pro portable will have too see off competition from the Presso Coffee Maker; the Virgin Atlantic Upper Class Suite; Inflate Design's Office in a Bucket; Lamborghini's Galardo and Birkenstock Footprints: the Architect Collection.
Apple's iPod is also up for an award. This time for the Art Direction of TBWA/Chiat Day's "yellow, green, pink, purple" advertisement for iPod mini.
Apple landed a Silver Award (known as a 'Yellow pencil') for its iMac G4 in the Product Design category in 2003. The iPod took a much-coveted Gold Award in 2002. Apple's iBook and PowerBook G4 Titanium both took Silver Awards that year.