Apple’s year-on-year unit-sales climbed 21.2 per cent from 2.5 per cent in the first quarter 2001, to 3.2 per cent in Q1 2002, research firm IDC reports.
The report confirms that, while computer sales in Europe dipped four per cent in 2002’s first quarter, Apple increased its share of the market. The analysts had predicted a greater decline in Euro PC unit-sales, but this was mitigated by better-than-expected notebook sales in the region.
Apple’s PowerBook G4 and iBook computers are serious contenders in the portable category – the company has benefited from their popularity, power, and appeal.
Apple UK overtook Tiny Computer, with 3.0 per cent share (down 51 per cent on the year-ago quarter). However, Apple remains dwarfed by Dell (with 19.7 per cent) and Compaq (15.6 per cent). IBM appears a target – it took 3.3 per cent of UK sales (down 32 per cent). Time took 3.7 per cent, and Fujitsu-Siemens 3.8 per cent.
On the continent It’s a similar story in France, where Apple took 3.4 per cent unit-share in Q1 2002, compared to 3 per cent in Q1 2001. This gives Apple 8.3 per cent growth (year-on-year) in the territory, where the company has become the eighth-largest manufacturer – just 0.4 per cent behind Toshiba.
Apple is at ninth place in the EMEA (Europe, Middle East and Africa) market overall, but has seen 3.8 per cent year-on-year unit-growth in the region. Its unit share grew from 2.1 per cent in Q1 2001 to 2.2 per cent in Q1 2002. Compaq, Fujitsu Siemens, IBM, and Toshiba have all lost market share in the period.