Apple's former director of video product marketing Mike Evangelist is writing a book about his life at Apple - and making it available, chapter by chapter, online.
Evangelist writes: "From April 2000 to July 2002 I was a director of product marketing at Apple, responsible for Final Cut Pro, DVD Studio Pro, iDVD and a few others.
"I'm writing this because I want to get it all 'on paper' before I forget some of the amazing experiences. But it's my sincere hope that you will find it interesting, enlightening and maybe even inspirational. And even if you don't, I'd love to hear your comments."
He has already written insightful chapters on Apple co-founder and CEO Steve Jobs.
"Jobs is extremely demanding of all those around him and has a very low tolerance for anything but excellence. Because he can be shockingly blunt in his dealings with others, he is often portrayed as abusive, but this is dead wrong. He simply demands/expects great things from everyone around him. I honestly believe he can't understand why anyone would want to waste their time doing anything less than great," he writes.
"He knows what people want because it's what he wants. Although he's not a power user, he has an instinctive grasp of what users want," he explains.
The book chapters are available as entries on Evangelist's blog, and make interesting reading for anyone looking to understand the light at the centre of Apple's visionary leader.