Apple announced the new iMac yesterday, and the UK press has been quick to react to the company's news.

While most reports simply published announced details of the product, which like the G5 Power Mac carries a migration management application new users can employ when setting-up their machine in order to import valuable data from a previous Mac, some voiced concerns.

Expect more 'pent-up' demand

A report in The Times said: "The announcement was marred by the revelation that Apple dealers have been told to expect a "trickle" or "non-existent" supply of iMac G5s until late November or early December.

The Times adds: "Apple has long had a history of being unable to satisfy customer demand at crucial periods." It is, of course, referring to well-publicised supply and demand problems afflicting its iPods, iPod minis and any Mac using a G5 chip.

The report does point out that despite its minority market share, the influence of Apple's products is "disproportionately huge".

In a piece titled, 'Is it a rock star? No, just Apple's third-generation iMac', The Telegraph's Nic Fleming reports on the product details, with input from UK designer Stephen Bayley, who said: "Apple keeps on raising its game," adding, "just when you thought there could be nothing more delectable than the 2002 model, next year's model multiplies desirability."

Favourable coverage

Analysts reacted favourably to the new product launch yesterday, with Credit Suisse First Boston predicting the release: "Will give Apple a much-needed boost in its underperforming consumer desktop line". The analysts expect strong demand out of the gates for the product.

Similar sentiments were articulated by Piper Jafray and Standards & Poors yesterday.

Though naysayers say nay

One dissident voice comes from Forrester Research, which yesterday declared the new iMac "a missed opportunity".

Analyst Paul Jackson said: "With its new iMac G5, Apple has once again come up with a unique package of design, power and ease-of-use. But will it be enough?"

He points out Apple's decision not to make connectivity options Bluetooth and AirPort available as standard (though these are available as build-to-order options), and not to include a TV tuner in the product.

"No, Apple has missed the opportunity of staying ahead of its competitors by not including Wi-Fi as standard and failing to catch the early adopter personal video recorder wave by including a TV tuner card."

Markets decide

Wall Street investors welcomed both Apple's critical news announcements yesterday, anticipating good sales of the new consumer desktop and happy with the five million songs the company has sold so far through iTunes Europe.

Apple's shares climbed another 37 cents yesterday, closing at $34.49, just 46 cents below the company's 52-week high. Values fell slightly in the after-hours market, where the stock now stands at $34.34.