Apple has been forced to change its Retina MacBook Pro tagline on its website, as the arrival of Google's Chromebook Pixel has pushed Apple's laptops off the pixel density top spot.

Prior to the launch of the Chromebook Pixel, Apple touted its two MacBook Pro with Retina display models as: "The highest-resolution notebook ever. And the second highest."

The 15.4in Retina MacBook Pro has a 2880-by-1800 resolution at 220 pixels per inch, and the 13.3in model has a 2560-by-1600 resolution at 227 pixels per inch.

Now, Google has launched its 12.85in Chromebook Pixel, with a 2560-by-1700 touchscreen display, at a whopping 239 pixels per inch – 4.3 million pixels in total – which Google proudly proclaims to be the highest pixel density of any laptop today.


To reflect this, Apple has changed its MacBook Pro with Retina display marketing tagline to: "High performance has never been so well defined."

Of course, the 15in Retina MacBook Pro still packs more pixels than the Chromebook Pixel in total, at more than five million, so Apple has kept the "highest-resolution" boast lower down the laptop's product page.

"Stunning Retina display. The highest-resolution notebook ever," Apple writes. "The 15-inch model has over 5 million pixels – more than any other notebook. With over 4 million pixels, the 13-inch model is a marvel in its own right."

Another change can be spotted on the Retina MacBook Pro's features page, as shown in the before and after screen captures below. (Via 9To5Mac).

The tagline change doesn't appear to have made its way to the UK Apple website yet, however.

For more, check out our Chromebook Pixel vs MacBook Pro Retina comparison review.

See also:

If Steve Jobs was right and this is a post-PC era, why did Google release the Chromebook?

How I survived 7 days in Chromebook exile