The church's webmaster is an avid Mac fan and had created parodies of Apple's Think Different advertising campaign, featuring cult leader Anton Szandor LaVey. The site also featured Apple's familiar Made with Macintosh Web badges and Apple logos, claims MacEvangelist.
The images were maintained on the cult's site for two years. Apple, fearing the negative connotations of having its brand identity connected to the Church of Satan, forced it to cease using them.
Not devil may care Apple's legal firm, Arent Fox, insisted the images be removed, on the grounds of trademark infringement. Its statement read: "Apple believes that your use of the Made With Macintosh and Think Different badges in this manner is likely to tarnish the goodwill associated with the Apple trademark."
The Church contends that its Web site was built on a Mac, and that the cult's webmaster was proud of this. It also believes that Apple's 'Think Different' slogan is close to its own beliefs, arguing that the company's decision to force the Church to remove the images is tantamount to a suppression of belief.
Cult webmaster Peter Gilmore said: "View with fresh perspective the company which introduced its Macintosh using a lengthy commercial dramatizing an athletic young woman smashing the grey visage of an Orwellian dictator on a video screen. She burst through the ragged, shuffling hordes, a vision of Satanic splendor, and refused to submit to conformity.
"If we were making this again today, the face on the screen could be that of Steve Jobs, and Apple’s lawyers might be huddling amongst the masses, only moving away from the crowd to stick out a foot in an attempt to trip the heroine on her dash towards the promotion of independent thought."
Evil logo Gilmore added spookily: "It is also amusing to us that this company uses as a corporate logo an apple with a bite taken from it, which certainly appears to be a reference to that other famous apple. We have not forgotten that forbidden fruit, which would impart knowledge of Good and Evil, offered to Eve in that mythical garden by none other than the serpent, an avatar of Satan himself. Is it not then strange that they seem to fear the admiration of the Church of Satan? As Anton LaVey himself would have said, 'They want to dance, but their feet won’t let them' ."