The show began today in the Netherlands, and will draw attention to the benefits of "digital innovation". Apple is working with a number of partners, including Agfa, Adobe, GretagMacbeth, FotoWare, HP, LaCie, Nikon and Wacom.
Partner companies are showing products and running short seminars. GretagMacbeth is showing its colour management solutions for displays and digital photography, as well as a selection of colour proofing tools.
The roadshow will also visit Paris, Milan, Cologne, London, Zurich, Brussels, Vienna, Madrid and Stockholm. The London event takes place on March 20. Each location has its own Web page and registration is open now.