Simon Jones, creator of the site, was forced to close it originally following legal pressure from Apple.
Jones had planned to relaunch the site following hundreds of emails from Apple fans worldwide. As Macworld reported, he decided to recruit illustrators to donate original artwork with a humorous Apple theme.
He says: "Initially I had no intention of bring MacCards back, but through time and the sheer volume of requests that I do so, I decided it was safe to go back in the water. Within days of the first report that the site was returning, I was proved wrong."
Following Macworld’s report, Apple’s legal team moved in on Jones. Their first objection was to Jones’ heart-shaped logo, designed to be a pastiche of the Apple logo. Apple’s legal team claimed that the logo was liable to confuse Apple fans into thinking the heart was really an Apple, and demanded the logo be removed.
Jones was unable to persuade Apple to speak with him directly over the issue, the company insisted on legal negotiations. Jones was forced to back down, as he lacked a legal fund. He says: "I did ask Apple if there was a way we could open up negotiations in the future without needing lawyers, Apple refused. This was a shame, as I really only wanted to comply with their rules and restrictions."
He adds: "They have plenty of money to continually complain over heart shaped logo's and the like, I don't. And without any real financial muscle, I am always going to have to back down even when Apple make complaints that are legally weak. They know this and therefore know that they hold all the cards."
Jones’ other site, Eyecards, has now been updated to include a wide selection of some of the most dull, pointless and boring ecards available on the Web. New sections include "pubs and stuff", "cars" and "surreal". A new "submitted" section has also been added, consisting of 12 images submitted by visitors to the site. Eyecards also steals a march on Apple, who is expected to launch QuickTime video cards next week at Macworld Expo, New York, with the launch of an EyeMovie section. EyeMovies are QuickTime video cards with such compelling content as kettles boiling, or dripping taps.
Jones says he cannot continue to develop the MacCards site, stating that the domain name is now up for sale.