Apple is introducing a new creative concept first seen in its Regent Street store to two of its retail stores.
Where the Genius Bar offers guidance on technical problems, The Studio staff will assist creative projects.
Apple says: "They’ll teach you one-on-one how to re-touch photos, compose music and make Hollywood-style movies. Or how to make a logo or design a slick letterhead."
To date the concept is only running at Apple's Regent Street store, and stores in Chicago and Pittsburg.