Apple's iPod nano is winning glowing reviews across the world.
Last week, Wall Street Journal technology correspondent Walt Mossberg revealed himself to be "smitten" by the product, and an increasing series of voices show he's not alone.
Detroit Press reviewer Mike Wendland gushes praise: "I am holding in my hand a brand-new iPod nano, and all I can say is - oh boy. I need this," he writes, revealing plans to sell his iPod mini so he can buy his own nano.
"It's the slickest of the already-slick iPod model lineup", he adds, "you have to hold it in your hand - the pictures don't do it justice".
Wendland does however note that the new iPod doesn't support Firewire for transferring songs - it uses USB 2.0. This means owners of relatively-recent Macs must endure long file transfer sessions if they don't have a USB 2.0 port.
"To transfer over 800 songs when I set up my nano took almost 16 minutes", he writes.
CBS News describes Apple's new music player as "truly a marvel". Reviewer Larry Magrid said: "From an engineering and design standpoint, the nano is truly a marvel."
He also adds that success for the product relies on its adoption by teenagers and twenty-somethings who set trends, not positive reviews. This group: "Not only buy product but they buy into the brand, helping to make the iPod the "only" name in portable digital music despite a number of worthy competitors."
Praising the device's tiny size and minimal weight, TIME writes: "For a device ostensibly created to be listened to, it is suspiciously good-looking. It's so teensy and glossy and perfect, you want to put it in your mouth like a hard candy".
TIME describes the iPod nano's "audio oomph", while Apple CEO Steve Jobs talks about how Apple's innovation excellence has propelled success in the digital music market.
"That same innovation, that same engineering, that same talent applied where we don't run up against the fact that Microsoft got this monopoly, and boom! We have 75 per cent market share," said Jobs.
Trusted Reviews states: :"The iPod nano is a triumph of design and functionality. I remember looking at the iPod mini and thinking that Apple couldn't shrink it any further without losing that legendary iPod usability, but I was clearly wrong."
'Wow' factor strikes warm response
Playlist Magazine offers glowing praise, calling iPod nano a "nearly perfect fit for the middle of the iPod lineup".
While delivering slight criticism of the device's lack of Firewire support and its price, it describes the decision to buy the product as summed up by: "What are you willing to cough up for cool?", adding: "Because there just isn't a cooler iPod on the planet."
iLounge describes the device as: "Like the best iPods that have come before, iPod nano instantly inspires a 'wow' reaction when you see it, a smile when you try it, and a combination of reverence and satisfaction when you're using it.
"Mostly because of its small size and slick industrial design, nano feels like you're holding the future in your hand." iLounge is even giving away an iPod nano at a party in Philadelphia.
Australian IT says: "For portability and convenience, this little bar of techno-joy will be hard to beat for some time to come".
The review is slightly critical: "The nano sounds exactly like every other iPod I've listened to, which is a good thing if you like the sound they make. I maintain the company could still learn a lot from Sony about the way sound is produced, especially when it comes to bass response and spaciousness."
Information Week offers a balanced review, but concludes:"The biggest worry I see users facing with the nano is loss: it is so small and so light, that many nano owners may remember too late, and have to rescue their players from the washing machine."
What makes the iPod nano tick? asks Ars
Perhaps the most intensive review is hosted at Ars Technica.
Reviewers there disassembled the product, offering hardcore technology fans a chance to take a peek inside the music player.
This review suggests some Byzantine behaviour on Apple's part. Despite wide reports that Apple has purchased 40 per cent of Samsung's flash memory production, the report reveals that the tested 2GB model uses Toshiba memory.
"Was Samsung's contribution still not enough to feed Apple iPod production? For whatever reason, Apple is not using Samsung's flash memory on its 2GB models for the time being," it claims.
The iPod nano's sheer slim size is described as: "Marvellous from an aesthetic and engineering standpoint", but Apple's decision to ship white headphones with the black model is called "a bit of a fashion faux pas".
Ars technica concludes: "The nano is nearly perfect; it is amazingly small and packs almost all of the features of the iPod photo and a few more."