Apple's iTunes Music Store won recognition once again last night, at the Digital Music Awards.

The service took first prize in the 'Best Music Service' category, beating off competition from Napster, Sony Connect, MyCokeMusic and KarmaDownload. The ceremony took place at the Shepherd's Bush Empire.

Other Awards:

Best Dance Artist: Faithless,
Best Rock/Indie Artist: Paul Weller,
Best Artist Download: Coldplay - 2000 Miles,
Artist of the Year: Will Young,
Best Urban Artist: Lemar,
Best Pop Artist: Girls Aloud,
Best Radio Station Online: Virgin,
Best Web-based Online Game: Muse Space Fighter Game,
Best Use of Broadband: Video-C Broadband Chart,
Best Use of Best Use of Mobile: Orange Fireplayer,
Best Digital Promotional Campaign: Kasbian,
Best Innovation: LAUNCHcast and Yahoo! Messenger integration,
Best Music Video Online: The Streets - Blinded By The Lights,
People's Choice Award for best official music website: Westlife,
People's Choice Award for best unofficial music website: Madonnalicious.

Around 1,500 music and tech/music professionals attended the event, which was presented by BT Broadband. Sponsors included the BPI, the Official UK Charts Company, HMV, the Mobile Entertainment Forum, NME, IPT, Metro, BT Rich Media, Launch Music on Yahoo, UK and Ireland and the Mean Fiddler Group.

Apple's iTunes team sat at table number 10 last night - scant feet away from Sony representatives, but declined to give interviews on their achievement. A representative of the UK independent labels did confirm that some labels remain frustrated at Apple's progress getting their music onto iTunes.

Rip and Burn magazine and London's Playlist Club also promoted their separate products at the event.