Apple's ballistic move to remove all Wiley & Sons books from shelves across its retail stores in protest at the publication of a biography of company CEO Steve Jobs may have backfired.

The unauthorised biography is called, "iCon Steve Jobs: The Greatest Second Act in the History of Business," and is written by Jeffrey Young and William Simon.

The decision to remove the title - which aims to provide insight into Apple's much-loved, enigmatic and visionary leader - is regarded as a deliberate act of revenge.

However, the publicity generated by Infinite Loop's actions have provided the book with its very own reality distortion field, it appears: Wiley has decided to double the book's print run and rush it into US stores by May 13.